Love watches, music and fashion? And have an iPod® Nano? Check out the Deckster™ – it’s a new, funky, fashionable and sustainable unisex watch strap custom built for Apple’s iPod Nano. The patent-pending Pop+Lock™ System models the functionality of a retro cassette tape deck allowing the Nano to be smoothly inserted into the protective enclosure in one easy, fluid motion to become a stylish multi-functional watch. This iWatch is fashion for the forward set and convenient carrying of the Nano for work, sports and leisure. Design 1st also likes to fast forward clients’ innovative concepts into useful, aesthetically beautiful and marketable products. When N-Product, the creators of the Deckster, approached Design 1st they had a vision of the slick functionality and timeless quality their timepiece would embody. The Design 1st team built upon the concept to develop a design that combined the simple elegance of the Nano with the creators’ creativity and required features. The Deckster design would prove to push the traditional boundaries of design as well as demand maximum innovation from the tooling and manufacturing efforts. Various design challenges were encountered that required Design 1st’s highly innovative problem-solving and depth of technical expertise. In particular, the patent-pending Pop+Lock system needed to combine the action of the tape deck concept with the functional mechanical precision yet maintain the aesthetics of the Nano. The system replicates a cassette tape deck’s functionality requiring over 20 custom watch sized components in this simple to use hinge and latch design that enables a smooth “pop” opening of the watch, allowing the user to insert the Nano and “lock it” in place with a distinctive click. Making the mechanism work smoothly and consistently despite normal manufacturing variability was the real challenge. The project depended on numerous areas of the teams’ expertise in this fast 8-week Continue reading →