Electrolux Appliance Design Competition

April 1st, 2011

The history of industrial design began during the 1920’s when automobiles and electrical appliances were starting to enter the consumer market. As competition grew, firms differentiated their market position catering to consumers who were willing to spend more on luxury goods and intelligent design. The inventors and engineers behind these products were technically brilliant but often lacked creativity to enhance the look, feel and usability of products. To remedy this problem they turned to talented artists from various art schools leveraging their creative insights for the development of consumer products.

The Electrolux Appliance Design Lab competition continues the tradition of leveraging design students creativity towards the development of consumer products. In its ninth year, the Electrolux competition challenges Canadian industrial design students to compete for the chance to win a paid internship and cash prizes.

The theme behind the 2011 competition is “Intelligent Mobility”, focused on creative home appliances that provide users flexible control for more free time, both within and outside the home. The video below highlights what intelligent mobility is and gives details for this year’s competition:

Electrolux’s competition tasks students with creating strategically designed concepts for home appliances shaping how people prepare and store food, clean and do dishes. In particular these design concepts should offer personalization and inspire users whilst utilizing existing technology for support and guidance. The top finalists of the competition are invited to participate in a final global event, presenting their entries to a jury of world class designers.

These students than go on to exciting careers with product design and engineering firms like Design 1st where they work side by side with product engineers.  Through creativity and innovation training they obtain a deep knowledge of materials, mechanisms and manufacturing.  Overall,  the competition prepares students to integrate with a product design team bringing new innovations and ideas that are aesthetically pleasing and enjoyable to use.

For information on this and past years competition visit: http://www.electroluxdesignlab.com

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What is Industrial Design?

March 4th, 2011

Here’s a great video compilation of quotes from design luminaries giving their interpretation of design. It reflects what goes through the heads of designers when engaging in the product development process – truly inspiring.

To me Design is………

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Canadian Innovation: A Look at History, Today & Tomorrow

January 2nd, 2011

The history of Canadian invention has spanned more than a century with over one million patents filed – yet few people can name more than one or two Canadian inventors. The most common name that comes to mind is Alexander Graham Bell – the inventor of the telephone in 1867. Over 125 years later Mike Lazaridis & Doug Fregin sought to greatly improve the telephone through adding wireless email functionality – this was the start of Canada’s treasured RIM (Research in Motion) corporation. In between these two great feats of innovation – thesnowmobile, snow-blower, hockey mask and Robertson screwdriver were born, perhaps out of necessity due to Canada’s scattered population and harsh climate.

First Telehone

What about today? Are Canadian’s inventing, investing & innovating at the frivolous pace of years past? A recent Globe and Mail article highlighted that US patent authorities issued a record 5,223 patents to Canadian firms and individual inventors last year, up 20 per cent from 2009. This Canadian patent breakdown includes:

  • Ontario as the largest patent hosting province (52% of the new patents issued to Canadian entities in 2009)
  • RIM’s continuous growth in patents has contributed to over half of the Ontario patent growth from 2008 to 2009
  • Canada ranks 6th in the world for US filed patents, ahead of many large European countries, including France, Britain and the Netherlands as wells as China

This is welcoming news for Canada, who has braved the recession and come out ahead – combined with a high-riding Loonie and low interest rates, Canada’s in a prime position for growth in innovation. However two items impeding Canada’s innovation trajectory may be their dependence on natural resources and R&D funding levels. Currently 2/3 of Canada’s exports are resource based – having doubled over the past decade. This adds fuel to the fire for those who see Canada’s dependence on natural resources as hampering innovation and business creativity when compared to countries less well-endowed with agriculture, forests, fisheries and oil.

Loonie

“Canadian business spends less per capita on research and development, innovation and commercialization than most other industrialized countries, despite the Government of Canada investing more than $7 billion annually to encourage business R&D,” said Minister Blackburn.

These investments in research and development are what countries need to maintain their global competitiveness in terms of innovation. Take Switzerland for example, they have the highest ratio of R&D investments (compared with GDP) in the world: 3.74, compared with Canada’s 1.84. Switzerland also led the world with 120 patents per million people compared to Canada’s 20 per million. The World Economic form recognized this accomplishment and last year declared Switzerland as “the most competitive country in the world” – a title that can clearly be attributed to government investments in research and development. For Canada to step up their “innovation competitiveness” – entrepreneurs, startups and big business must heed the call and leverage Government investments in research and development.

To see where the Government of Canada plans to invest the $7 Billion designated this year to stimulate R&D please visit http://www.gfundsonline.com/ - where you will find a great breakdown of the funding programs available for business and entrepreneurs.

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Patent 101– A How-to Guide

October 19th, 2010

If you have recently wet your toes in the world of product development or are a seasoned professional – updating your knowledge on patents is always advantageous.    

This article seeks to explore patents through three separate focuses; mainly, what is a patent, why they are important and how to extract value from one.

What is a Patent?

On a high-level, a patent is a subset of legal protection for intellectual property. Grouped with patents are Trademarks and Copyrights; however, for hardware and physical products, patents are most relevant

Although definitions of patents very, the concise description below, sums it up well:

“A patent is an intellectual property right provided by the government, giving an inventor sole usage of their invention for a limited amount of time; 14 to 20 years, depending on the type of patent. Patents are given in exchange for public disclosure of the invention, as well as payments made to the government.”

Importance of Patents:

Patents help improve the value of technology developments through allowing a firm to deploy patent based strategies. The result is an exclusion of competitors, higher profit margins and a mechanism for generating licensing revenue. For startups, patents will both help with external funding and allow potential investors to access tangible evidence of what excludes you from competitors.

How to Read a Patent:

When trying to read a patent, many individuals get caught up in the legalize. The key point to remember is you don’t need a four year degree in IP (Intellectual Property) to read a patent and extract information.  The key is knowing what to look for and what to skip past. In reality, it can take hours or days to “fully” evaluate a patent; however, with time precious ehow put together an excellent summary of how to read a patent effectively. The main points are highlighted below; however, if you’re short on time, skip to Step 5:

Step 1: Skip the title

The title of the patent can be just about as general as the author wants; for example tt often describes a product being improved on – not a new invention.  For example, a patent titled “Virtual Desktop Manager” does not actually patent virtual desktops; it covers a particular set of features of a specific virtual desktop management implementation. Effectively, the patent may set the context but not the content.

Step 2: Skip the drawings

Patent drawings are mostly similar to quick sketches of a product concept except that they cost in the area of $5,000.  These drawings are generally impossible to read and only have a small bearing on the enforceability of the patent.

Step 3: Skip the abstract

In other fields, the abstract is your best friend: a short, direct summary of the major points of a paper.  Patent abstracts are at best meandering and hard to read, and at worst deliberately misleading. The best suggestion is to skim over it and not make concrete opinions as to the validity of the statements made.

Step 4: Skip the specification

Essentially the specification is a detailed description that does not clearly separate what’s, new, novel and invented from what is common knowledge. The background and field of the invention are usually not relevant and the description of the drawings is generally incomprehensible and difficult to comprehend.

Step 5: Find the independent claims à read them

The  independent claims are the only part of the patent that have any actual legal enforceability.  They are usually short, one sentence or so, difficult to parse in detail but skimming them over will bring both the context and content of the patent into view.

Step 6: Toss the dependent claims

Any claim that starts with “The _____ of claim _____” is essentially a refinement or detail with narrower scope than the parent claim, meaning if the original independent claims provided no value and meaning to you, these will not as well.

Step 7: And that’s it!

Getting sucked in to a patent dispute is no good for any entrepreneur.  By the time it’s done, you may be able to recite 40 pages of  “patenteese” by memory, but if all you need is a quick summary, just cut directly to the independent claims.  You’ll be done in a minute.

Over all patents are critical to the success of startups, entrepreneurs and existing firm exploring new product avenues. They can provide legal protection, stimulate investor confidence and reduce competitive pressures.  They key is to know what they can do for you. If you thinking of filing patent or looking for legal advice regarding IP contact our partners at Hazlolaw.

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The 2010 InfoComm Expedition – Las Vegas, Nevada

July 20th, 2010

Year after year, the Audio Visual marketplace enthusiastically embraces the InfoComm tradeshow to make their purchasing choices, network with specialists and enhance their skills. The 2010 InfoComm – Las Vegas tradeshow provided a terrific platform for this industry interaction with over 900 exhibitors and 300 educational seminars. The thousands of Audio Visual (AV) professionals that converged for the tradeshow embodied innovation, showcasing AV technologies that pushed the boundaries of how users interact with conventional products.
Read more »

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Design 1st Client’s Named as Gartner’s 2010 “Cool Vendors”

June 30th, 2010

For more information on Gartner’s 2010 Cool Vendor’s report, please visit:http://www.gartner.com/technology/research/offer/cool-vendors.jsp

The new technology landscape is filled with firms who have the potential to change a market in a significant way, yet have not gained exposure for their new value. Market analyst Gartner’s annual “Cool Vendors” report seeks to oust these innovative firms through publishing a series of research reports in key technology areas, highlighting emerging technologies.  The Cool Vendors report is a driving force behind the discovery and commercialization of new technology that has both a business impact and enables users to do useful things that have not been done before. These firms have the potential to be industry leaders and being included is an honor for small companies giving their technology validation, exposure and the “cool” quotient to drive sales.

Gartner’s Cool Vendor’s report does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Design 1st was proud to hear that Sustainable Energy Technologies and Pliant Technologies, both Design 1st clients, were named in the 2010 Cool Vendor’s Storage Technologies and Consumer Energy Management categories.  Both firms have developed exceptional products that push the boundaries of innovation through increased energy efficiency and high performance.

“We consider our inclusion in the Cool Vendor report by Gartner confirmation of our mission to drive solar technology innovation worldwide,” said Brent Harris, Vice President of Product Development, Sustainable Energy.

Gartner’s report on Consumer Energy Management highlighted the advantages of connecting photovoltaic (PV) solar panels in parallel versus the conventional approach of wiring in series. Sustainable Energy’s PARALEX™ solar power system architecture enables solar modules to be wired in a parallel array. Using Sustainable Energy’s patented, low voltage SUNERGY™ inverter technology, the PARALEX architecture enables each solar module to operate independently of any other module in the system delivering 5-15% increased energy yield while operating at safe voltages. Commonly used in commercial roof top installations, PARALEX™ operates at voltages from 50 – 150v compared to standard systems that operate as high as 1000v, providing an important safety benefit to installation and maintenance crews. 

“We are delighted that Gartner has recognized Pliant as a ‘Cool Vendor.’ We believe that the Lightning product line delivers the type of game-changing benefits that directly impact the enterprise organization’s bottom line,” say Amyl Ahola, CEO of Pliant Technology.

Pliant Technology enables enterprises to augment their existing server and storage systems with Pliant’s enterprise flash drives (EFD) that dramatically reduces both power consumption and floor space, while delivering better performance and improved reliability. The Pliant Lightning product line provides data centers and other high-performance computing (HPC) environments with unprecedented levels of IT storage/system performance, enabling data center IT infrastructure to do more for less – achieving significantly higher system performance with lower cost, less power and a smaller footprint. As data-intensive applications continue to grow, Pliant’s EFD technology will create more opportunity, extending the life of current IT solutions for a longer return on investment.

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Design 1st – Color Teller Connects with Stevie Wonder

June 23rd, 2010

“As a messenger of peace I want to encourage countries throughout the world to find ways of subsidizing technology and ways of making the world more accessible to those with disabilities.” ˆ Stevie Wonder

Advances in technology and innovative product development have made Stevie Wonder’s message of accessible technology for the disabled – a reality. Selective material sourcing, user-centric design methods and innovative technology have all been combined to produce useful and empowering devices for the impaired.

A recent 2010 NFL Superbowl Volkswagen commercial highlighted the latest advances in technology for the visually impaired. In the ad featuring Stevie Wonder, a variety of people in different driving situations are playing “Punch Buggy”, where the first person to see a Volkswagen playfully slugs his or her friend. The twist comes when Stevie Wonder correctly identifies the color of a nearby Jetta and slugs a surprised Tracy Morgan. To find out how Stevie did it, watch here.

“Just because a man lacks the use of his eyes doesn’t mean he lacks vision.”
ˆ Stevie Wonder

Brytech’s Color Teller˙ provided a substitute for Stevie Wonder’s vision in the commercial allowing him to accurately determine the color of the car through the push of a button. The “Color Teller” device announces colors, shades and whether a light is on or off to the user. Design 1st was the physical product design and development team behind the product, working closely with the electronics and business team at Brytech.

Working with the blind requires designing with your eyes closed. The Design 1st team had to think blind to come up with the shape of the object that deals with getting it out of a pocket or purse, tethering the product for security, comfort in the hands and simplicity of use. Simple can be the best thing ever for those with vision disabilities ˆ a must have. To come up with the right shape a dozen shapes from wallet rectangles to long tubes were created and reviewed with a group of blind volunteers. From this feedback the final shape was determined and the complex color measuring window was developed with keys, speaker and accessible battery door that could be used without sight. The Color Teller features a single button operation that never needs to be switched off, multiple language selections, different volume levels and a talking battery monitor. Buy one at www.brytech.com

We’re proud that our partnership with Brytech brought an innovative and highly useful product to market. A product that is being recognized for its vision.

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Getting the Colour of Chocolate Right

June 11th, 2010

When you hear “milk chocolate”, what colour comes to mind? In our efforts to support a recent promotional program for Hershey, Design 1st had some chocolate colour co-ordination to sort out. The program involved a pickup truck fully wrapped in printed vinyl, a giant painted fiberglass chocolate bar structure, and backpacks sewn with custom-printed fabric. Before Design 1st was brought on board the project, Hershey’s mobile marketing firm, Gearwerx had been busy developing print graphics for everything from billboards to chocolate bar wrappers. The Design 1st challenge was to first get agreement across the stakeholders as to what particular shade of brown was the right one, then ensure that the selected colour could be matched across the printed and painted materials.

Here’s the skinny.

Start this process as early in the program as possible, especially when it’s only a matter of weeks from start to finish. Colour can be an emotional and highly subjective topic across the design and client teams, and colour-matching of the specified and sampled colour rarely gets done correctly the first time. Colour is a manufactured item, so it has tolerances that are technical, using the CIE L*a*b* Scale, but the visual evaluation of colour matching should also accommodate some tolerance. The project team was looking for a cohesive look of CMYK-printed vinyl and fabric from different suppliers, with a high-gloss paint. The differences in gloss and texture showed a visible variation, but the hue, value, and chroma of the chocolate browns worked together for a great overall image.

To specify and communicate colour visually, there are colour standards that are widely used and available, Pantone (www.pantone.com) being probably the most popular for printed colour, and RAL (www.ralcolor.com), which has a long history, initially started to serve the European paint industry.

Once there is agreement on colour(s), it takes time and effort to get sample colour swatches prepared, especially for textile, or for custom paint matching (if it’s required). The print supplier may have to recalibrate their printers’ colour profile a few times to get the Pantone specified artwork to match the actual Pantone colour swatch. For paint, each manufacturer will have a swatch chart of colours available, and often some of them will be cross-referenced to the RAL or Pantone standard.

Important:

If you can specify a colour from the supplier’s chart, then the expense, time, and risk of mismatch of a custom colour match will be avoided. For Design 1st during “getting the colour of chocolate right…fast, there were some learnings. For the chocolate coloured paint that was applied to the fiberglass structure, backpack chocolate bars, and four large coolers, a good match was completed, but the supplier did not have the material in stock to prepare the quantity of paint required. This was discovered late on a Friday, so new stock was at least three days away.

Important:

Don’t expect a delivery or courier service to carry paint, as it is classified as a hazardous material. An alternative local supplier of the same paint/colour system was located, but a sample of the same paint spec turned out differently. For Hershey, visual approval by the clients was required (and is usually the case), and for the chocolate colour there were parties in Montreal and Toronto to send samples to for sign-off. Fortunately the colour mismatch was minor enough to be approved, but this experience reinforces the suggestion to get the colour program going early in the project.

OK. Now you can think about the taste of “milk chocolate”, which is where you really wanted to go anyway, right?

Drop by Design 1st for your free Hershey chocolate sample and talk to us about your next project. You can reach us at 1.877.235.1004 or d1mail@design1st.com.

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Product Development and Marketing Relationships

June 1st, 2010

For inventors and entrepreneurs launching their products it is more than just the great idea; it’s about finding an experienced product development team they can rely on to successfully bring their products to market.

Design 1st Inc., an Ottawa-based product design company, knows an experienced product development team is the tour guide for the inventor when creating, developing and finding an appropriate manufacturer for the new invention. The process starts with the innovative idea and a strong understanding of why this idea is both unique to the market and is a large enough offering for the market to make the effort worthwhile.  In the case of ColdStretch Inc., it started with the inventor of the kids’ cold drink container – myColdCup – Gwenda Lindhorst-Ko. Gwenda sought out Design 1st when she reached a point in her efforts that required the support of a product design partner, who was knowledgeable both in the product development and marketing aspects of bringing a product to market.

mycoldcup

"The Cold Cup"

From the point in time of the light bulb idea and the napkin sketch there are thousands of choices and decisions for every product brought to market.  The concept turns into engineering of parts then tooling, documenting and preparing for volume manufacturing.  Poorly informed decisions along the way waste tens of thousands of dollars per decision and add delays of months to years.

“Effective productive development starts with an experienced team and builds with relationships based in trust, knowledge sharing and collaboration,” said Kevin Bailey, President of Design 1st. “These are the primary factors that influence our clients successfully bringing their products to market.”

The critical success factor is the experience and skills sets of the product development team. Two types of experts on the product development team make the effort efficient and lead to a higher chance of success. The first expert has to know the user of the product and exactly what they are looking for and willing to pay. The inventor has a large role to play in this area and this information can be further qualified during the development process.  The other expert is the experienced team that guides the development through the many paths it can take to arrive at the best product solution for the opportunity.  When the two experienced experts lead the marketing team and the development team, trust is developed and the solution delivers the promise.  For inventors and marketers of new products, an experienced development team will greatly increase the chances of success.

“I wanted an experienced development partner who would provide valuable insights as well as support me in those areas I was not knowledgeable,” said Gwenda Lindhorst-Ko, Founder of myColdCup. “Design 1st added value immediately with a level of communication and collaboration that was refreshing and facilitated great positive results.”

“I also appreciated their attention to detail and their initiative to provide suggested improvements – this was a critical success factor for me,” added Mrs. Lindhorst-Ko.

The myColdCup container, which keeps drinks fridge cold for 7+ hrs, is available through many of the elementary schools in the Ottawa-Carleton area and will be available for purchase online at www.myColdCup.com.

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2010 Ottawa Technology Venture Challenge

May 20th, 2010

Ottawa’s hi-tech community gathered for the 10th annual Technology Venture Challenge (TVC) on May 12, 2010. Started in 2000, the TVC is Ottawa’s most prestigious competition for encouraging post-secondary science students to act on their innovative ideas. From a starting point of over 20 teams in January, the event featured three finalist student teams, from Carleton University and the University of Ottawa, presenting their business case to an audience of technology executives, academics and local industry experts including Ottawa Mayor Larry O’Brien.

Design 1st president, Kevin Bailey was among a panel of judges at the TVC awards who posed questions to the teams and decided on the winners. Aurora Coral’s sustainable coral production method took home the top prize of $10,000 with TWPC’s small wind turbine system and Aduvo’s Smart-Home System receiving the runner up prizes of $5000 each. The TVC also presented a $5000 People’s Choice award for the first time in the events history. Design 1st was proud to fund this award based on an audience vote and present it to TWPC’s small wind turbine system.

This year’s TVC challenge is a significant milestone for us that testifies to the support and hard work of our sponsors and volunteers,” said Ken Charbonneau, a partner at KPMG LLP and chair of the event’s board of directors

In celebration of the 10th anniversary of the event, sponsors, volunteers and TVC founders were recognized with small gifts and a commemorative video was presented to all who were in attendance. The video, developed by In Motion and Design 1st, highlighted the past successes of the competition, technological innovation and the entrepreneurial passion of past students, CEO and business mentors and the many volunteers involved.

Building relationships with the business community, mentoring potential leaders and fostering student entrepreneurship are main goals of the TVC competition.  Through the hard work of event sponsors and volunteers, everyone involved is looking forward to the commercial success of this year’s young entrepreneurs.

For more information on the TVC annual competition, past winners and successful ventures visit: http://techvc.org.

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