Getting the Colour of Chocolate Right
When you hear “milk chocolate”, what colour comes to mind? In our efforts to support a recent promotional program for Hershey, Design 1st had some chocolate colour co-ordination to sort out. The program involved a pickup truck fully wrapped in printed vinyl, a giant painted fiberglass chocolate bar structure, and backpacks sewn with custom-printed fabric. Before Design 1st was brought on board the project, Hershey’s mobile marketing firm, Gearwerx had been busy developing print graphics for everything from billboards to chocolate bar wrappers. The Design 1st challenge was to first […]
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