Digital and Film Projectors For Any Application

New look and feel for next generation of Christie projectors

Design delivers clean, classic consistency in keeping with evolving brand requirements

At a Glance

• Tough design challenges solved: expertise in large injection plastic part design, thermal analysis and assembly for a robust manufacturable solution, blended visual elements and re-configured the UI presentation (colour, keys, display and labeling) of existing Christie line brand with refreshed and original visual designs, provided portfolio planning for brand management considerations
• Rapid turnaround: moved quickly from ideas to concept sketches, balancing cost, quality and manufacturing working closely with the in-house electronics team
• Cost benefits: Industrial design and mechanical engineering combined achieved significantly lower project cost compared to European ID firm used previously
• Reliability and customer satisfaction: Worked closely with internal team including an onsite stay while finalizing engineering and part approval, introduced quality injection plastics suppliers

“Design 1st was a valuable asset, given the depth of their design and engineering experiences as well as their core competencies in areas such as injection plastics, thermal analysis, tooling strategies and manufacturing.”