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| A Splash of Chocolate this Summer
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Inside this Issue
Hiring the Best Talent
Miles Hammond brings 10 years of experience after graduating from the School of Industrial Design at Carleton University. Leaving a local competitor to join Design 1st and working in the high technology fibre optics and high technology consumer electronic world, he has a depth of Industrial Design, Mechanical Design and NPI Manufacturing experience. With seven ID patents and a collection of award-winning designs, Miles is an asset to the team. We’re delighted to have attracted a designer of Miles’ calibre.
 Design 1st has played a key role behind the scenes in our clients’ success. Learn more about our contribution to the launch of their products.
 The Design 1st Resource Center has a wide selection of interesting and relevant topics for your reference.
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Design 1st recently teamed up with experiential marketing powerhouse, Gearwerx to successfully launch Hershey’s Milk Chocolate summer campaign. Gearwerx’s challenge? Transport one million Hershey chocolate bars to the public across Canada in five months. Projects move quickly in the world of mobile marketing campaigns. Making visual magic using vinyl graphics, paint and carpentry are the tools of the trade. This project required the next level, a full three-dimensional chocolate bar extending from a bath of flowing chocolate in the back of a pickup truck. With only six weeks from sketches to truck on the highway, the Design 1st team transformed the Hershey/Gearwerx campaign into reality. Engaging at a distance, safe chocolate transportation and delivery were the key requirements which involved ensuring the chocolate stayed cool and undamaged into the customer’s hands |
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 When you hear “milk chocolate”, what colour comes to mind? In our efforts to support a recent promotional program for Hershey, Design 1st had some chocolate colour co-ordination to sort out. The program involved a pickup truck fully wrapped in printed vinyl, a giant painted fiberglass chocolate bar structure, and backpacks sewn with custom-printed fabric. |
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 “How do you deliver a campaign that involves moving one million Hershey chocolate bars across Canada in five months? And how do you transform your mobile marketing concepts to do this into the best solution in only six weeks? The right answer is you engage a partner that can make it happen with lightening speed. Design 1st was that partner for Gearwerx. They were able to transform our ideas into a real ”wow” experience for people which took a depth of experience, strong collaboration and team work, constant problem-solving and a little bit of luck.” |
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| Adam Starr, Co-Founder and President, GEARWERX EXPERIENTIAL MARKETING |
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 Design 1st offers an integrated team of Industrial Designers and Mechanical Engineers who understand how to make a product look great and operate the way it is expected to. Since 1996, Design 1st has been providing innovative physical product design for multinationals, product companies and start-up ventures in the Medical, Commercial, Communications, Consumer and Outdoor product markets. |
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| Design 1st Inc. | 314 Athlone Avenue | Ottawa, Ontario K1Z 5M4 | Canada | |||||||||||||||
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