Design 1st Featured in CBC News Investigation on Product Idea Dispute

CBC Go Public 's Investigative Team Asked Design 1st For Expert Opinion  

Design 1st President Kevin Bailey gave expert analysis on CBC Go Public's investigation of an inventor’s complaint that Tim Horton’s took their idea.

CBC Go Public's Investigative Report Featuring Design 1st President Kevin Bailey (2:18min)

Ahead of the interview with CBC Dragons' Den host Diane Buckner, Kevin ran an in-house experiment looking at how likely it would be for separate individuals to come up with similar product designs.

The experiment gave three Design 1st product designers the challenge of designing a hands-free lid applicator without any prior knowledge of the situation.

The result: eight different types of applications and none matched the inventor's solution.


Images of the various coffee lid applicator design concepts

“"It's David and Goliath," said Kevin Bailey, CEO, Design 1st.

“"And for the most part, I don't think companies are predisposed to take inventors' ideas. They want a solution. I think that's where things fall apart; inventors have to do design and create the business at the same time, and are maybe too slow for the engine that requires the goods.” 

Go Public asked Tim Hortons about Bailey's findings. The company's reply: "We were not involved in the design of any of the products that we evaluated and cannot speak to any similarities in their designs."


Read Full CBC Article

Explore More Design 1st News

It looks like your browser is out of date. Please upgrade your browser in order to view this website properly.

Schedule a 30min Consultation

Book a Meeting

We help business teams develop physical product ideas into working products.
Tell us more about your project

Suggested Information

  • Is product partially designed already?
  • Is there a prototype model available?
  • Is this an existing product re-design or cost reduction?
  • Does the new product have wireless radio, connect to the internet? to smartphone? other?
  • Does product require more documentation for regulatory certifications, medical certifications?
  • Is your company new to hardgoods development?
  • Product challenges, risks, need for early research on difficult to figure out features?
Help us: (Choose any that apply)(Required)

We will send you a mutual non-disclosure agreement (NDA) before we talk details

Funding not ready yet? Learn more about how we can help