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About Design 1st

One of North America’s largest award-winning product development firms, transforming complex ideas into manufacture-ready physical products since 1997.

Partner with us Meet the team
Video: Meet the Design 1st team (2:00 min)

25+ years of North American hardware expertise. Award-winning product development.

  • 2023 Gold Grands Prix du Design winner badge
  • Bluetooth Special Interest Group logo
  • Clutch top hardware design and development company badge
  • TechCrunch logo
  • iF Design Award 2024 logo
  • IDA Design Awards logo
  • Fast Company logo

Meet the Design 1st team

Kevin

Kevin

CEO and Founder

A passionate product designer and entrepreneur, Kevin Bailey helps guide CEO’s, start-ups and established companies through the maze of hardware product development. Spending over 35 years in the detailed designing of hardware products, Kevin is a recognized expert in new product development.

Ian

Ian

VP Sales

Ian Kayser is a seasoned product design sales executive with over 20 years of frontend experience. Ian helps our clients transcribe their physical ideas into actionable requirements, activities, and a set of deliverables that the development team can structure their work plan around.

James

James

VP Design

James has 25 years experience in human centered design, and he is a veteran of taking the product vision to an award-worthy manufacturable solution. James elevates key product features and navigates difficult part-cost-quality decisions to deliver conspicuous value to your business and customers.

Matthew

Matthew

VP Engineering

Matt is a Mechanical Engineer with 15 years of product engineering experience specializing in complex mechanical design, robotic and automation across a broad spectrum of industries. Matt plays an integral role in optimizing design for efficient assembly and production.

Joan

Joan

VP Design Strategy

Joan is a senior marketing executive with over 30 years of managing client relationships and developing product marketing strategies. Joan uses her frontline experience specializing in product strategy to guide clients through successfully achieving their go-to-market plans.

David

David

VP Manufacturing

Dave is a veteran manufacturing and supply chain expert with over 35 years of experience in global tariffs, logistics, international shipping, and ISO 13485 certification. Dave guides companies on product reliability, quality control and coordination with North America and overseas manufacturers for mass production.

Donovan

Donovan

VP Electronics Engineering

Donovan is a seasoned Engineering and Technology leader with over 30 years of experience in custom electronics product design helping transform wired and wireless connected devices from concept to production. Donovan successfully guides clients through the critical stages of their electronics product development.

Yih-Shyang

Yih-Shyang

VP Embedded Software

Yih-Shyang is a network and embedded software senior leader with over 20 years of experience, focusing on real time control and software and embedded firmware development. Yih-Shyang has deep industry knowledge on a wide variety of device architectures and cloud technology platforms.

Dave

Dave

VP Regulatory Support

Dave is a seasoned project manager with over 35 years of experience in operations and filing regulatory submissions for new medical products. Dave has an in depth understanding of regulatory requirements for Class I, II and III devices and global certification for emission testing, liability protection testing and environmental declarations.

Phil

Phil

Senior Mechanical Engineer

Phil is a Mechanical Engineer with over 15 years of experience in product development and specializing in airflow, mechatronics engineering from sketch to production. Phil excels at identifying creative product solutions with a focus on the client’s end user.

Allan

Allan

VP Analytics

Allan has over 15 years of digital marketing experience with deep knowledge in data insights and web-based sales and analytics. His concise analysis of online research helps guide our clients with their competitive analysis, go to market strategies and business decisions.

Don

Don

PCB Layout

With over 35 Years experience working in electronics design, Don works his magic in PCB Layout, skillfully designing and optimizing printed circuit board layouts and guiding PCB design for a range of projects.

Vimal

Vimal

Embedded System Engineer

As an Embedded Engineer, Vimal bridges the gap between the physical and digital world through his deep understanding of software and electronics.

Chris

Chris

Senior Industrial Design

Chris is a senior industrial designer with over 18 years of product design experience excelling in soft goods and materials. Chris has a hands-on, holistic approach to creating innovative product solutions which embody function, aesthetics, and user considerations.

Julio César

Julio César

Electronics Designer

A passionate electronics engineer, Julio is committed to prototyping, testing, and prepping our electronics projects for quality manufacturing.

Kevin

Kevin

Senior Mechanical Engineer

Kevin is a Senior Mechanical Engineer with years of wide-ranging design experience in consumer, medical, industrial and research industries. Kevin excels at creating robust mechanical solutions for every project using his experience with product design and validation.

Sergio

Sergio

Senior Mechanical Design

Sergio is a Senior Mechanical Engineer with over 15 years of experience in product design and manufacturing in both large and small-scale operations. Sergio is a passionate problem solver creating intricate mechanical systems for cutting-edge products.

Lucas

Lucas

Senior Mechanical Design

Lucas is a Mechanical Product Designer with a decade of experience in mechanical process engineering, mechanisms and product design. He excels at hands-on prototype manufacturing and has a passion for building projects of all kinds, with excellent analytical design and troubleshooting skills

Steve

Steve

Senior Hardware Engineer

Experienced electronics engineer, Steve, possesses a wealth of knowledge with 30 years of expertise in developing and prototyping electronic devices, driving innovation and optimal performance.

Jenna

Jenna

Operations Manager

With her responsibilities in office administration, Jenna contributes to the smooth functioning of the business, ensuring accurate financial records and client satisfaction.

Corinne

Corinne

Project Operations Manager

Corinne, a skilled electronic engineer, excels in overseeing client projects, meticulously managing resource allocation, and coordinating work orders for our client projects.

Derek

Derek

Senior Industrial Designer

Derek is an award-winning industrial designer with over 25 years of product development experience. Derek excels at product strategy and business requirements, bringing ideas through the conceptual phase to prototyping and detailed design working closely with manufacturers.

Pat

Pat

Senior Industrial Designer

Pat is an exceptional award winning senior industrial designer with over 18 years experience spanning technical, creative, and aesthetic aspects of product design. Pat thrives in complex, detailed projects and has a passion for all aspects of the development cycle, from concept to the details of production and assembly.

Josh

Josh

Industrial Designer

Josh is an industrial designer with more than 5 years of experience bringing to life a wide range of consumer products. With a keen attention to detail, he is known for his ability to conceptualize and meticulously craft stunning, functional products that seamlessly blend aesthetics and practicality.

Faiz

Faiz

Embedded Software Engineer

Faiz, an embedded software engineer, adeptly untangles the intricacies of device electronics to overcome technical challenges and ensure seamless manufacturing processes.

Sage

Sage

Chief Happiness Officer

Meet Sage, the charismatic office dog who brightens everyone's day with a wagging tail and a warm greeting, while also playing an integral role in the seamless operations of shipping and receiving packages.

Pao

Pao

NPI Product Engineer

As a trained civil engineer, Pao excels in managing the intricacies of client project operations, utilizing their knowledge and skills to streamline processes and achieve project objectives.

Vince

Vince

Senior Electronic Engineer

Vince, our electronic hardware guru, possesses an unmatched ability to troubleshoot and resolve technical issues, while seamlessly bridging the gap between the physical world and electronics to create innovative new products.

A Brief History of Design 1st

  1. Kevin Bailey, Design 1st founder and CEO, smiling in a blazer
    Kevin Bailey, CEO of Design 1st

    1996: Founded by Kevin Bailey

    Founder and CEO, Kevin Bailey, came out of Nortel with a vision to make tangible, real-world products people love.

    An engineer and designer by profession, Kevin’s passion stemmed from growing up tinkering alongside his dad, building and re-building things with his hands until he was satisfied with the results.

    Design 1st continues to thrive today under Kevin’s leadership.

  2. Hands holding up a rope shaped into a rising arrow

    2002: Team and Projects Doubled

    What started as a few individuals, in 1996, doubled in 2002 as the referrals came in.

    The company carefully built an integrated, cohesive, and diverse in-house team of design strategy, engineering, and manufacturing support specialists, focused on industry-leading physical product innovation and client satisfaction.

  3. Fastest Growing Companies 2012 badge

    2012: Named Top-10 Fastest Growing Companies

    In 2012, Design 1st was named one of the Top-10 fastest growing companies in Ottawa.

    New innovations required electrical expertise and, when trends shifted towards connected products, Design 1st acquired a custom hardware and software embedded electronics team to meet the client demand, doubling staff again by 2016.

  4. Hand raising a gold trophy with an applauding team in the background

    2020: Earned 75+ Design Awards

    By 2020, Design 1st was named one of the Top Global Creative and Design Agencies with a 30% year-over-year revenue increase and 45% growth in connected electronics projects.

    We have built over 1,000 products for our clients, received over 75 design awards, and have assisted clients in obtaining over 150 patents to protect their innovations.

The Design 1st Philosophy

Overhead view of a team fitting four coloured puzzle pieces together at a round table

Our fundamental philosophy is simple. You retain your idea, your product, your patents, and your awards. We get our motivation from your success. Our cross-functional team customizes their approach and technologies to meet your objectives, whether refreshing an existing product, developing a concept, or turning an idea into a product.

We know that physical product design and development is complex, and we focus on the hundreds of decisions required to move from your vision to a quality product that is useful, and businesses can manufacture predictably. Our team solves the tough challenges and manages a careful balance of risk and opportunity, from concept design strategy to manufacturing support. You deal with one partner to achieve a fully integrated product development experience.

One of the benefits of working with a wide variety of creative clients across all walks of life and industries, is a tremendous knowledge and expertise, built year after year, while finding unique parts and solutions to challenging new product

Year in Review

Explore our work over the years through our annual infographic, showing projects, industries, and highlights.

Our Proven 4-Step Process

Together, with your business team, we help you navigate user value, part costs, quality and product-market fit. Our Stage-Gate® process and product management team deliver a predictable, positive experience and outcome

  1. Cutaway CAD render of a yellow wearable sensor showing circuit board, battery and contacts

    Concept Development

    Turn your concept into a refined design, assess risk factors, and create architecture plans ready for engineering.

  2. Close-up of a green injection mould cavity with two domed part impressions

    Detailed Engineering

    Iterate on design features and create full documentation for a pre-production prototype.

  3. Marker sketches of a strap-mounted sensor module with ID numbers in a spiral sketchbook

    Prototype and Test

    Validate product requirements, confirm usability, secure suppliers and create a fully functioning prototype.

  4. Cutaway CAD render of a yellow wearable sensor showing circuit board, battery and contacts

    Manufacturing Setup

    Select the most reliable manufacturer, implement quality-control processes, and oversee production — turning your idea to reality.

Our Unique Approach

Our designers, engineers and product specialists provide you a fast, professional path from concept ideas to your first product sales.

We Recognize Your Ownership

It is your idea, your product, your patents, and your awards. We provide critical guidance to drive your project forward and get our motivation from your success.

Communication is Critical

Our process centres on close collaboration with you and your team. We invest in the best tools to collaborate remotely with you on design concepts and engineering details.

Tools to Save Time and Money

We invest in the most sophisticated tools for design, product visualization, engineering analysis, in-house prototyping, and manufacturing support.

Talented People Work Together

Our multi-functional design and engineering team works closely together with you to find solutions that work. Our manufacturing team guides our design choices.

Reduce Design Risk

Our Lean Product Design Process is based on rapid iterations to produce concrete ideas and tangible prototypes that can be viewed, assessed, tested, and refined.

Pride in Your Success

By sharing our skills, talent, and network of partners, we are committed to the success of your world-class manufacturable product as you move to market.

Join the Design 1st Team

We hire talented and passionate professionals providing a supportive work environment that our employees enhance, and our clients love. Our integrated team manages every step of our client’s product development process, from concept through to electronics design, manufacturing setup, and production support.

If you’re an experienced product designer, engineer, embedded systems expert or simply passionate about physical product design please get in touch. We will post open positions when available but if none show you can still submit your job application request using the form below.

We keep all job requests on file and review applications frequently.

The Experience and Expertise to Solve Your Toughest Design Challenges

Design 1st integrates our knowledge and expertise with yours to bring your product idea to life.