New Product Development Process

Our process has been refined over the past 25 years to mitigate risk and deliver real business results.


Two minutes on our process

Our process has been refined over hundreds of projects. It is based on rapid iterations that produce concrete ideas and tangible prototypes that can be viewed, assessed, tested, and refined.

Stage 01

Concept Development

Identify Risk, Plan, &
Develop Concept

Key Activities:
Design risk assessment
Design plan and concept development
Visual representation of the product
Systems architecture planning


Concept released to detailed engineering


Stage 02

Detailed Engineering

Focus on delivering a ‘ready for production’ fully defined solution.

Key Activities:
Implementation of product plan
Detailed design in 3D CAD
Bench model prototype
Validate and refine primary design features
PCB Layout and firmware development


Full documentation for pre-production prototype.


Stage 03

Prototype and Test

Focus on delivery of production ready “alpha” prototype.

Key Activities:
Validate product requirements
Confirm usability, and look and feel of design
Fine tune solution for production volume manufacturing
Validate network of reliable component and production suppliers


Fully functioning pre-production prototype


Stage 04

Manufacturing Support

Focus on transfer of knowledge to manufacturing teams.

Key Activities:
Sourcing Quality Manufacturing Partner
Quality Control Processes
Documentation Control
Production Planning


First volume production run and delivery of goods.

stage 4 product development process manufacturing

Take the next step today

Schedule a free 30min Q&A consultation with our senior team

Part of our integrated, full range of product development services.

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