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Our Product Development Process


Our product development process has been refined over the past 25 years to mitigate risk and deliver real business results. From initial kick-off meeting through to products rolling off an assembly line, we include you in every step of the development process.


View a video of our development process.

Senior Project Managers Steer Every Project

Each project we take on requires careful front end planning to determine what steps should be completed first before jumping into the full design of a new product idea. It is important to take an engineering feasibility viewpoint of the new product idea. Risk may be heat generated internally in the product, materials exposure to extreme cold, optical path feasibility, limited space and material selection for strength and weight, RF emission and containment, shipping survival, structural vulnerability to being damaged and many other roadblocks that you should assess early. By evaluating the identified high risk elements immediately the design team can then focus on solutions that minimize the risk.

The assessment of risk and steering of the design team to reliable alternatives from the start can reduce your design and development time on a product by 50%. Our clients that have experienced getting the process wrong tell us how glad they are that they found a design company that has deep engineering know how which steers the early decisions which saves them money and reduces their time to market.

Lean Process

Good design process includes testing the concepts often to ensure there will be a positive experience when users interact with the final production solution. We follow LEAN Design and Engineering processes.

We love technically challenging New Product Design and Development

We are asked to help develop products where the solutions are not obvious and the technology challenges are substantial. Our depth of knowledge in design and engineering of many types of physical tangible products is extensive.

Finding the Best Solutions

Our role as the physical product design lead is to configure one or more potential solutions that demonstrate the new value clearly. When examining options we consider many competing priorities including ergonomics, compelling look, ease of use and manufacturable parts. After careful working through details with the development and business teams we help our clients to select the best product solution to take to market.

Our Experience Guides the Process

Our team requires very little oversight once the requirements are set. We work interactively with the key members of our clients team to provide ideas, options and update requirements as we evolve a design. As we identify new features we convey to our clients the potential intellectual property opportunities and interact with your patent attorney to iron out the details.

Part of our integrated, full range of product development services.

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