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Design 1st Portfolio Case Studies

QNX - Connected Concept Car

Cutting-edge concept car wins CES “Design and Engineering Showcase" award

Turn Your Idea Into Reality
qnx engineering; man sat on the drivers seat of the qnx car showing the dashboard and high-tech touchscreen

An Inside Glimpse Into the Development of QNX's Connected Concept Car

dashboard rebuild prep; spread out on the table are car dashboard parts
QNX Prototype; man inserting car interior prototype parts
custom parts containing electronics with electric sockets
QNX Sewing; sewing leather parts with white thread
qnx concept car build interior
qnx bench model testing; team runs tests of the touchscreen on the dashboard
QNX Concept screen in the car
qnx engineering; man sat on the drivers seat of the qnx car showing the dashboard and high-tech touchscreen
concept car ready man presenting GNX sign on car door
QNX Concept screen in the car
QNX Bentley Concept Design

Background & Design Requirements

QNX Software (owned by Blackberry) came to Design 1st wanting to showcase their car infotainment technology at CES (Consumer Electronics Show). QNX needed support integrating an innovative display into a brand-new Bentley.

  • Match the leather stitching of the Bentley, making the display integration seem natural.
  • Add wireless connectivity and power to operate the interactive display screen
  • Meet a aggressive six month timeline to deliver car to CES on time

Design and Engineering Challenges

Implementing Design 1st’s proven process, the team was able to overcome several obstacles to:
  • Take apart the entire dashboard, and integrate the display with a seamless look and feel.
  • Build a virtual 3D model of the dashboard and design custom 3D-printed parts to house the display
  • Work with QNX to power up and configure the software and sensors to give for driver interaction.
QNX Prototype; man inserting car interior prototype parts
Complete disassembly of the Bentley dashboard
qnx bench model testing; team runs tests of the touchscreen on the dashboard
QNX Test Engineering

Product Results

Through creativity and technical understanding, the Design 1st team developed an award-winning product that:
  • Meet timeline and helped QNX deliver the project car to CES on time and fully functioning
  • The QNX car received praise from dozens of major media publications and car manufacturers
  • QNX is now one of the global-leading brands for car infotainment systems
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